Thursday, July 27, 2006

Vancouver gallery opens drive-thru art exhibit

Last Updated Thu, 27 Jul 2006 17:01:15 EDT

A new program from the Contemporary Art Gallery in Vancouver allows viewers to access art via a drive-thru window.

Motorists can now access an art exhibit at a drive-thru window at the Contemporary Art Gallery in Vancouver. (CBC) Motorists can now access an art exhibit at a drive-thru window at the Contemporary Art Gallery in Vancouver. (CBC)

"It's innovative," says Ian Grais of Rethink Advertising. "It uses the gallery space and it's an accessible way to see art."

Drivers can pull up to the kiosk and select from one of six short videos from Vancouver artist Brady Cranfield. Each piece from the series, called Day Tripper, is modelled after a hypothetical day in the life of a Vancouverite.

Gallery director Christina Richie says the program blurs the distinction between art and marketing.

"I prefer to think of it as outreach," she told CBC Vancouver.

The gallery opened the drive-thru window Wednesday night and offered $5 gift certificates from Starbucks to the first 50 patrons.

Exhibit visitor Chris Raedcher enjoyed the convenience of the exhibit but was confused by its message.

Chris Raedcher makes his selection from Day Tripper, a series of six videos by Vancouver artist Brady Cranfield. (CBC) Chris Raedcher makes his selection from Day Tripper, a series of six videos by Vancouver artist Brady Cranfield. (CBC)

"I think its kind of so deep I don't get it," he said.

Ironically, the Day Tripper segments feature a man walking — and not driving — through Vancouver.

Making art more accessible to motorists is not new in Canada. The Norfolk Arts Centre in Simcoe, Ont., has run the Simcoe Drive Thru Art Gallery for the past seven years. But the Simcoe initiative is decidedly low-tech. Murals and paintings are placed along town streets and not in a dedicated drive-thru window.

The exhibit, which runs until the end of August, is open from 6 p.m. to 6 a.m.

3 Comments:

At 9:25 PM, Blogger hazo said...

hi, i got ur comment. i will except if u really want to make exchange links.
tq.
onlinesifoo.blogspot.com

 

 
At 12:17 AM, Blogger guycelestial said...

Vina,
Me too, I love art. Got yr message and i've put up a link with u. Keep up your great job !

 

 
At 8:07 AM, Blogger Cathy said...

Got your message. I always love to meet and read new blogs.

Just read this story. Not sure how I feel about "drive-thru" art exhibits. Guess I'm just a traditionalist when it comes to art.

Now, that my 6-year is old enough to visit the museums and understand how things were painted, etc, I'll be taking her. This will be something fun we can do together. Plus, it will be time out to walk and talk and look.

Hope their new idea continues.

 

 

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